Finally Understanding Search Console Keyword Analysis and Generative AI Utilization Strategies

The world of digital marketing is constantly evolving. Among all, keywords are the core elements of Search Engine Optimization (SEO) and play a critical role in determining website traffic inflow and user engagement. However, many companies and marketers are aware of the importance of keywords but do not fully understand effective keyword analysis and utilization methods. In particular, keyword strategies utilizing the latest technology — Generative AI — are still unfamiliar territory for many.

In this article, we will delve into the meaning and types of keywords appearing in Search Console, key metrics for keyword analysis, and innovative keyword strategies utilizing generative AI. Additionally, we will practically apply keyword setting methods through HTML code and explore the SEO optimization effects that can be obtained through this.

1. Introduction

Keywords have meanings beyond just search terms. They play a key role in identifying users’ search intent and needs, providing appropriate content, enhancing website visibility, and improving user experience. However, in a changing digital environment and complex user behavior patterns, establishing an effective keyword strategy is not easy.