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Coupang’s Transformational Change: Analyzing the Case of Customer Service Transformation through ChatGPT Technology
Coupang Drives Innovation with Chat GPT: Envisioning the Future of Business Beyond Customer Experience (This post introduces the proper application of Chat GPT to business. )
Introduction
The importance of utilizing ChatGPT and generative AI for business
Artificial intelligence (AI) is a game changer for modern businesses, and generative AI technologies like ChatGPT are at the forefront of this change. ChatGPT provides conversational interfaces based on natural language processing (NLP), which makes interactions with users more natural and effective. These technologies are being recognized for their value in various business areas such as customer service, marketing, and sales.
Background on Coupang’s adoption of ChatGPT
Coupang is a major South Korean e-commerce company that has been actively adopting innovative technologies to enhance its competitiveness in the marketplace. In this context, Coupang introduced ChatGPT to improve the quality of its customer service and make customer interactions more efficient. The technology enables Coupang to respond to customer needs…
